Information we collect and what we use it
In broad terms, we use your data for the following purposes:
• to administer and provide products and services you purchase, request or have expressed an interest in
• to enable us to administer any competitions or other offers/promotions which you enter into
• for fraud screening and prevention purposes
• for crime prevention and detection purposes
• for marketing purposes (with your consent)
• for record keeping purposes
• to carry out market research so that we can improve the products and services we offer
• to create an individual profile for you so that we can understand and respect your preferences
• to track, personalise and improve your experience on our digital platforms
• if you apply for a job with us, to process your job application
When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a secure record of your name, address, date of birth (if necessary), delivery address, email address, telephone number and payment card details. We may also record details of any disability or health needs you may have at the time of booking an event or service
which will take place at the stadium or any of our other premises to help to ensure your comfort and safety.
When you sign up with us for an online account, register to receive marketing communications from us (and/or our sponsors and partners), enter one of our competitions, fill in one of our forms (whether online or offline) or otherwise expressly provide us with your personal information, we will collect and securely store any personal information that you provide to us (which may include name, address, email address, date of birth and mobile telephone number) and may use it to personalise and improve your experience on our digital platforms, provide products and services you request from us (including personalisation of those products or services), and carry out profiling and market research.
When you interact with our website or other digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how our supporters use our digital platforms to enable us create better content and more relevant communications:
how you have reached our digital platform and the internet protocol (IP) address you have used
• your browser type, versions and plug-ins, and your operating system
• your journey through our digital platform, including which links you click on and any searches you made, how long you stayed on a page, and other page interaction information
• which videos you have watched and for how long
• what content you like or share
• which adverts you saw and responded to
• which pop up or push messages you might have seen and responded to
• your subscription status• information collected in any forms you complete
We may also infer your country of location from the IP address you have used to access our digital platforms and we may analyse which marketing activity led to your taking specific action on our digital platforms.
If you apply for a job/parterwith us, we will use the personal information that your provide to process your application, to communicate with you regarding your application and to assess your suitability for the role. If you have any questions regarding the use, storage and retention of your personal information in relation to a job that you have applied for then, in addition to contacting the Data Protection Officer (details above), you can also contact firstname.lastname@example.org
We may also participate in ‘Audience’ services across all social media channels upon which Manchester United has a presence to display personalised advertisements when you visit these social media platforms. An example of these services is Facebook’s ‘Custom Audience’ service. They work by converting your email address (or other personal data such as name, address, date of birth, mobile number and/or geographical location) to a unique number that the social media platform uses to match to unique numbers that the social media platform generates from email addresses of its users. Where we use such social media advertising services, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by sending
an emailto email@example.com(or by adjustingyour preferences in the online preference centre).
Disclosure of your informationIn
order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.
We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms (including to serve relevant adverts to you when you visit our own digital platforms), and to search engineand analytics providers.
We may share your data with our carefully selected sponsors and partners (as may change from time to time) but we will only do this if you have consented to receive marketing relating to our sponsors and partners or if one of the conditions in the paragraph above applies.
In all instances where we disclose your information to third parties, we will ensure that your information is appropriately protected
In common with many other website operators, we use standard technology called ‘cookies’ on our website. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive and they are used to record how you navigate thiswebsite on each visit.
Security of information
We take the security of your personal information extremely seriously. When you submit your credit card details to us, we use industry encryption technology to guard your information. In addition, we have security procedures in place to protect our paper based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.
Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential. Please do notshare or disclose your password to any other person.
We may monitor or record telephone calls for security purposes and to improve the quality of services that we provide to you.
If you are under 16
If you are under 16 and register for restricted areas of our digital platforms, we will collect your date of birth and retain that with your name and other details you may provide. This is so we can ensure we treat you in an age appropriate way in line with this policy
For so long as you are under 16 we will not send you any marketing communications, allow you to access any of our digital platform message boards, or share your details with our commercial partners. However, if you have signed up to receive a product or service we may contact you about this.
Where to make a complaint